Business Education

Business Education

La Drª. Alicia Blanco (alicia.blanco@urjc.es) coordina esta línea de investigación que pretende ayudar a la divulgación y evolución de las mejoras prácticas docentes en el ámbito de la economía de la empresa. 

El principal referente de esta línea de investigación es el JOURNAL OF MANAGEMENT AND BUSINESS EDUCATION (JMBE): https://www.nitoku.com/@journal.mbe/issues

Artículos

Gómez-Martínez, R., Medrano-García, M. L. ., & Aznar-Sánchez, T. (2024). Artificial intelligence to predict university master’s program recommendations. Journal of Management and Business Education, 7(1), 25–36. https://doi.org/10.35564/jmbe.2024.0002  

Guevara Otero, N.; Diaz Iglesias, S.; Cuevas Molano, E. (2023) The role of asynchronous and synchronous activities in university academic performance: A comparative study of traditional and inverted class methodologies. "Intangible Capital", 2023, vol. 19, núm. 1, p. 69-91. 

Gómez Martínez, R., Medrano García, M. L., & Aznar Sánchez, T. (2023). Motivation and personalization of teaching with machine learning. Journal of Management and Business Education, 6(3), 330–342. https://doi.org/10.35564/jmbe.2023.0017 

Gómez-Martínez, R.; Medrano García, ML.; & Veiga-Mateos, J. (2022). Success story in adapting master's teaching to covid-19. Journal of Management and Business Education, 5(2), 156-168. https://doi.org/10.35564/jmbe.2022.0010 

Orden-Cruz, C.; Cosculluela-Martínez, C. y Díaz-Iglesias, S. (2021). Efectividad del aprendizaje con noticias de prensa medida a través de la competencia transversal de análisis y síntesis. En Cáceres, C.; Esteban, N.; Gálvez, M.C. y Rivas, B. (Eds.): Aplicaciones de las plataformas de enseñanza virtual a la Educación Superior. Madrid: Dykinson. Pp. 593-606

Blanco-González, A., Díez-Martín, F.; Cachón-Rodríguez, G.; Prado-Román, C. (2020). Contribution of Social Responsibility to the Work Involvement of Employees. Corporate Social Responsibility and Environmental Management, 27 (6), 2588–2598. https://doi.org/10.1002/csr.1978 

Miotto, G.; Blanco-González, A.; Díez-Martín, F. (2020). Top business school’s legitimacy quest through the Sustainable Development Goals. Heliyon 6(11), e05395, https://doi.org/10.1016/j.heliyon.2020.e05395  

Delgado-Alemany, R.; Blanco-González, A.; Revilla-Camacho, M.A. (2020). Códigos deontológicos: El rol de los colegios profesionales y las profesiones reguladas, Espacios, 41(39), 231-249.

Delgado-Alemany, R., Blanco-González, A., Díez-Martín, F. (2020). Ethics and Deontology in Spanish Public Universities. Education Sciences, 10, 259; doi:10.3390/educsci10090259 .

Plaza Casado, P.; Escamilla Solano, S.; Orden-Cruz, C. (2020). Student motivation in a real investment decision making case study. Journal of Management and Business Education, 3(3), 250-265. https://doi.org/10.35564/jmbe.2020.0016

Cachón-Rodríguez, G., Prado-Román, C., Blanco-González, A. (2020). Effects of image on university identification and loyalty: are there differences between students and graduates? Revista Espacios 

Del-Castillo-Feito, C., Blanco-González, A., Delgado-Alemany, R. (2020). The Relationship between Image, Legitimacy, and Reputation as a Sustainable Strategy: Students’ Versus Professors’ Perceptions in the Higher Education Sector. Sustainability, 12(3), 1189; https://doi.org/10.3390/su12031189 

Miotto, G., Del-Castillo-Feito, C., Blanco-González, A., (2020). Reputation and legitimacy: Key factors for Higher Education Institutions’ sustained competitive advantage. Journal Business Research, 112, 342-353, doi.org/10.1016/j.jbusres.2019.11.076 

Gómez-Martínez, R., Purswani, R., & Prado-Román, M. (2020). Optimization of the professionals selection and training by artificial intelligence. Journal of Management and Business Education, 3(2), 129-144 

Martínez-Navalón, J., Blanco-González, A., Prado-Román, A. (2019). Un análisis de la satisfacción de los stakeholders y la legitimidad: El modelo de negocio de la institución universitaria. Revista Espacios 40(16), 27

Del-Castillo-Feito, C., Blanco-González, A., González-Vázquez, E. (2019). The relationship between image and reputation in the Spanish public university. European Research on Management and Business Economics 25(2), 87-92

Cachón-Rodríguez, G., Gómez-Martínez, R., Martínez-Navalón, J. G., & Román, C. P. (2019). Inteligencia artificial para predecir la lealtad a la universidad. Journal of Management and Business Education, 2(1), 17-27

Cachón-Rodríguez, G.; Prado Román, C., Zúñiga-Vicente, J.A. (2019). The relationship between identification and loyalty in a public university: are there differences between (the perceptions) professors and graduates? European Research on Management and Business Economics 25, 122–128

Paz-Gil, I.; Macías-Guillén, A.; Orden-Cruz, C. y Díaz-Iglesias, S. (2019): Grado de aceptación de los estudiantes del uso de la prensa como herramienta de aprendizaje activo. Journal of Management and Business Education, 2 (2), 87-107. http://dx.doi.org/10.35564/jmbe.2019.0009

Montalvo, S., Palomo, J. y De la Orden, C. (2018): Building an Educational Platform Using NLP: A Case Study in Teaching Finance. Journal of Universal Computer Science, 24 (10), 1403-1423. https://www.doi.org/10.3217/jucs-024-10-1403

Prado-Román, M., Prado-Román, A., & Gómez-Martínez, R. (2018). Desarrollo de informes contables para establecer la capacidad organizativa contable. Journal of Management and Business Education, 1(1), 39-52

Gómez-Martínez, R., Prado-Román, A., & Plaza-Casado, P. (2017). Development Motivation of Student Abilities and Skills Through a Business Activity. In Entrepreneurial Universities (pp. 215-228). Springer, Cham

Gómez-Martínez, R., Prado-Román, C., & Escamilla-Solano, S. (2016). Game Driven Education in Finance Through On-line Trading Tools. In Education Tools for Entrepreneurship (pp. 113-124). Springer, Cham.